RealTime IT News

Latitude90 Changes Name to L90

Online advertising solutions firm Latitude90 changed its name to L90 "in an effort to bring continuity to the company's brand identity."

The new trade name maintains the original meaning and concept behind Latitude90, literally translated to represent the northern and southernmost regions of the earth, signifying the worldwide reach and global positioning of the company, L90 said.

The name change provides consistency with preexisting L90 branded properties including advertising platforms L90 Premium, L90 D.m., L90 Targeted and L90 R&E, as well as L90 adMonitor, a proprietary ad tracking and management solution.