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Bingo.com Begins Campaign with 24/7 Media

Bingo.com Inc. said it launched the first phase of its online international advertising campaign, with the 24/7 Network.

The campaign's objective is to drive traffic to Bingo.com's portal site as well as the company's International Wagering Game. Banner ads will appear on international Web sites that focus on games and entertainment. Spending was not disclosed.

"We are confident that our online media buying relationship with The 24/7 Network will yield a tremendous increase in portal traffic as well as a substantial increase in revenue for our International Wagering Game, " said Bingo.com's president, Shane Murphy.

24/7 claims more than 2.5 billion ad impressions per month on more than 300 sites globally.