RealTime IT News

Starcom Named Agency of Record for Excite@Home

Excite@Home named Starcom as its agency of record to handle media planning and investing.

The account will be serviced out of Starcom's new San Francisco office.

Billings were not disclosed.

"The decision to open up an office in San Francisco underscores our level of commitment to Excite@Home and the entire Bay Area," said Bob Brennan, Starcom's chief operating officer.

"We see this as an opportunity to align ourselves with one of the most recognized names in the Internet marketplace as we help them grow their business."

Starcom is the separate media specialist division of the Leo Burnett Company.

Clients have included Morgan Stanley Dean Witter, Canon, United Distillers & Vintners and Budget Group, Toysrus.com, Launch.com, coolsavings.com, Living.com and Art.com, among others.