RealTime IT News

Kryptonite Selects TechMarcom for PR

PR firm TechMarcom Inc. has been retained by Kryptonite Corp. for the upcoming launch of a line of anti-theft devices for notebook computers.

Contracted services include media and analyst relations, strategic planning and trade show support.

Billings were not disclosed.

"Kryptonite is bringing a much needed high-quality, low-tech product to a high-tech consumer marketplace. Notebook computer locks play to their strengths, while promoting such consumer-friendly technology is TechMarcom's strong suit," said TechMarcom president Jon Boroshok.

TechMarcom clients include NatWest Bank, SoftLock.com, Monster.com and DiscJockey.com.