RealTime IT News

Eisnor Interactive Opens New Offices

Off-line guerrilla marketer Eisnor Interactive Inc. opened new offices in Boston and San Francisco.

"We are driven by our clients. They are in Boston and San Francisco and now so are we," said Di-Ann Eisnor, CEO of Eisnor Interactive.

"Our services are in demand as online brands need partners who understand how to position their brand, know how to drive results and set them apart in their space."

Eisnor specializes in promoting online brands off-line; clients include About.com, TheStreet.com and Polaroid.com.

The fully operational offices in Boston and San Francisco launched with a combined six Internet clients and will be fully integrated with the New York office, which currently has 18 employees, the company said.

The Boston office opens with several clients including Staples.com, CMGI and Reebok.com as well as MapQuest.com, Prodigy Internet.

Michael Wilder, an advertising/marketing veteran with 30 years experience working at firms like Miller Consulting Group and Arnold Communications, joins Eisnor Interactive as general manager of the Boston office.

Kevin Roukous, a producer from the New York office, will relocate to San Francisco in October to assist with its growth and development.

He will join newly hired senior business manager, Eva Holoch, who most recently was a marketing manager at Berkeley Systems Inc. San Francisco clients include Shoppinglist.com and MyPlay.com.