HotBot Integrates LexiQuest Technology
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Using advanced linguistic-processing technology, LexiQuest categorizes HotBot search keywords into general topic areas, allowing advertisers to purchase groups of multiple keywords associated with a particular topic.
"With LexiQuest's technology, we're pleased to be the first major search site to offer our advertisers a more efficient targeting strategy and a unique, new way to approach Web advertising," said Ted Casey, general manager of HotBot.
Financial terms of the arrangement were not disclosed.