RealTime IT News

Kirshenbaum Bond & Partners Wins $12 Million Account

ExpressAutoparts.Com Inc. said it awarded its $12 million combined off-line and online integrated communications account to Kirshenbaum Bond & partners.

The effort will include the launch, brand strategy and advertising, media, public relations, promotions, special events, sponsorships and relationship marketing.

ExpressAutoparts.Com is an online automotive shop that offers consumers information and replacement parts and accessories for their vehicles.

The company says it carries over five million parts and accessories for foreign and domestic cars online, including SUV's and trucks. The site also offers technical information, an auto enthusiast resource center, racing schedules and access to online mechanics.

"It turns out that we've got an agency full of car buffs (or just people who need things for their cars) who were extremely excited to be able to access all of the tools at ExpressAutoparts.Com," said Steve Klein, managing partner of Kirshenbaum Bond & Partners.

"And as with any dot-com account that the agency chooses to take on, this one has a great concept, a clean site, and a management team dedicated to doing their category right."

Kirshenbaum Bond & Partners is a privately held, fully integrated communications company.

Clients include Children's Television Workshop, Columbia TriStar Television Group, Coca-Cola, Rockport, Target Stores, Tommy Hilfiger, Olympus, Cognac Hennessy, Moet & Chandon, Netscape, Neuberger Berman, Cablevision, Liberty Mutual, Citibank, Kansas City Power & Light and DLJdirect, among others.