Kirshenbaum Bond & Partners Wins $12 Million Account
Page 1 of 1
The effort will include the launch, brand strategy and advertising, media, public relations, promotions, special events, sponsorships and relationship marketing.
ExpressAutoparts.Com is an online automotive shop that offers consumers information and replacement parts and accessories for their vehicles.
The company says it carries over five million parts and accessories for foreign and domestic cars online, including SUV's and trucks. The site also offers technical information, an auto enthusiast resource center, racing schedules and access to online mechanics.
"And as with any dot-com account that the agency chooses to take on, this one has a great concept, a clean site, and a management team dedicated to doing their category right."
Kirshenbaum Bond & Partners is a privately held, fully integrated communications company.
Clients include Children's Television Workshop, Columbia TriStar Television Group, Coca-Cola, Rockport, Target Stores, Tommy Hilfiger, Olympus, Cognac Hennessy, Moet & Chandon, Netscape, Neuberger Berman, Cablevision, Liberty Mutual, Citibank, Kansas City Power & Light and DLJdirect, among others.