Fallon McElligott Wins $40 Million govWorks.com Account
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Billings were estimated at $40 million.
The selection was made after a review that included three other agencies. The integrated off-line and online marketing campaign for govWorks.com is already in development.
The campaign will include television, which will focus on building corporate brand awareness and product level communications, as well as broad print, guerrilla, outdoor, radio and direct initiatives.
Upon completion "every citizen and business across the country will be able to pay taxes and parking tickets, secure permits, look for government jobs, bid on government auctions and get local government and community information and news online 24 hours a day, seven days a week," the company said.
"govWorks is focused on building a gold standard brand in this completely new category -- the government/Internet space," said David Camp, vice president of marketing at govWorks.com.
"We have selected Fallon as our partner because of the passion, insight and authenticity they have infused into this process."
At launch this fall, the govWorks.com network will be available in beta test markets including Springfield, MA, Stamford, CT, and a number of other cities.
The initial network will consist of govPay, a core transactional application designed to facilitate payments between citizens and businesses and government, and govPages, an informational application that provides contact information for local government agencies and officials.
Fallon McElligott New York City is a fully integrated agency combining advertising, design, interactive media and public relations. Clients include MindSpring, e-Tour, MTV, FAO Schwarz, Conseco, Georgia-Pacific, United States Tennis Association, and Fortune and TIME magazines.