RealTime IT News Selects DDB Worldwide, Hill and Knowlton

Home decor e-commerce site for advertising selected DDB Worldwide and Hill and Knowlton for public relations and said it plans to launch a $25 million promotional campaign.

DDB Worldwide will manage all brand, creative, media and promotion strategy and development for The agency will be responsible for national advertising and traditional media planning and buying.

Hill and Knowlton will develop and implement a number of public relations and promotional initiatives designed to increase visitors to

The two agencies will also develop a series of integrated campaigns using the combined forces of advertising and public relations to generate traffic for the site.

"We believe we have aligned ourselves with the best firms in the world for our advertising, marketing and public relations needs," said Steve Jennings, chief executive officer of

The first phase of the site launched on Sept. 15 with four initial product categories: decorative hardware; kitchen fixtures and accessories; bathroom fixtures and accessories; and home accessories. plans to roll out additional product categories soon, including lighting, kitchenware, wallpaper, window treatments, linens, furniture, garden, barbecue and patio, art and home electronic product offerings.