RealTime IT News

Mediaplex Teams with OTP Software

Online advertising company Mediaplex Inc. and OTP Software Inc. said they have teamed up to promote Mediaplex's proprietary mobile Java objects technology, MOJO, to help e-commerce companies optimize their Internet advertising.

MOJO uses corporate business data to deliver more effective sales and brand-building messages in real time.

OTP develops, implements and administers packaged Enterprise Resource Planning (ERP), Customer Relationship Management (CRM) and e-commerce applications, databases and Internet-based information systems.

"We are extremely pleased to have OTP Software as one of our key system integrators," said Ken Kucera, Medipalex's vice president of strategic business development.

"OTP's expertise in the integration of enterprise systems such as Oracle, J.D. Edwards OneWorld, SAP, PeopleSoft and BAAN Subsystems applications, combined with Mediaplex's exclusive MOJO technology, will help our joint e-commerce businesses optimize their online advertising investments."

"With Mediaplex's MOJO solution, online advertising initiatives can be seamlessly integrated with our enterprise systems in real time, allowing our customers to optimize their online advertising programs," said Peter Liljegren, OTP Sofware's managing partner.