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Millard Group Will Rep for PennMedia.com

Ad-backed PennMedia.com said that its 7.2 million subscriber e-mail newsletter network will be represented non-exclusively by Millard Group, a services provider for the direct marketing industry.

"We wanted to introduce our e-mail newsletter network to catalogers because they are one segment who already understand ROI advertising," said Jaffer Ali, CEO of PennMedia.com.

"Millard has been servicing that market for over 40 years and we are delighted to have them be a reseller of our network."

Millard Group's client lists includes Fingerhut, Ross Simons, Omaha Steaks and other catalog direct marketers. PennMedia.com's newsletter advertising network puts out more than 220 different e-mail newsletters in eight categories.

Financial arrangements between the companies were not disclosed.