gfn.com Names Mad Dogs & Englishmen as AOR
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Mad Dogs & Englishmen, in conjunction with Wilson Media Group, will create worldwide branding for gfn.com. The inaugural marketing campaign will debut by year's end.
No estimate of billings was disclosed.
"Mad Dogs & Englishmen is superb in the art of inventively bringing the essence of a brand to life," said Walter B. Schubert, founder and chairman of gfn.com.
Mad Dogs clients have included Yoo-hoo chocolate drink, Nick at Nite's TV Land, moviefone.com and Coors Brewing as well as Crunch Fitness, ScreamingMedia, Kobrand Wines & Spirits, Time Warner Cable, The Daily Deal and The Village Voice.