SelfCare.com Launches $25 Million Campaign
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Health site SelfCare.com began a national $25 million integrated marketing program with the tagline: "Support. Guidance. Answers."
The campaign, with buys on television, radio and in magazines and newspapers, communicates SelfCare.com's role as a Web destination designed to help women make informed decisions about their own and their families' health and wellness.
Created by Hoffman/Lewis San Francisco, the campaign is designed as a series of questions and comments about health care concerns and needs from a woman's point of view.
Courtney Thorne-Smith, a star of the TV show "Ally McBeal," provides the voice-over for SelfCare's television and radio spots.