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Phase2Media Will Rep for NeoPlanet

Interactive advertising and sales strategy firm Phase2Media has been named the exclusive ad sales representative for NeoPlanet Inc., developer of a desktop app that can deliver rich media ads.

Phase2Media will sell rich-media advertising opportunities in the NeoPlanet Internet Desktop, including the InfoBox, a persistent ad space built into the interface, and bi-weekly pop-ups delivered to NeoPlanet's installed base of 2.5 million users.

NeoPlanet's Internet Desktop is a free service that merges Web browsing, e-mail, instant messaging, chat and virtual communities into a single user-friendly application.

"NeoPlanet offers our clients a cutting-edge marketing outlet with demonstrated value," said Richy Glassberg, chairman and CEO of Phase2Media.

Both the InfoBox ads and NeoPlanet pop-up promotions are delivered to the user's PC in the background while the browser is idle, enabling enhanced rich media graphics.