USA.NET's Signs Ad Mail Customers
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USA.NET Ad Mail is a classified advertising e-mail program that adds Web-based e-mail addresses to classified ads. Publishers can brand it and offer it to their customers as a value-added advertising option.
Ad Mail also provides an autoresponder feature for automatically sending a response to inquiries, as well as a forwarding feature, which enables advertisers to forward Ad Mail responses to their own private e-mail inboxes for consolidated message management.
"Ad Mail enables readers to respond to classified ads from anywhere in the world, which helps increase reader response rates while offering newspapers a vehicle for increasing advertising revenues," said John Street, president and CEO of USA.NET.
Advertisers that subscribe to the Ad Mail service will be able to access their email through each paper's Web site.
Web site visitors will also be able to e-mail advertisers directly through these papers' online classified sections via hot links to the advertisers' temporary addresses.