DoubleClick Adds 7 Sites to Shopping & Services Program
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DoubleClick Inc. said it has added seven sites to its Shopping & Services Program, which allows participants to offer their users a range of products through a customized online store.
The shopping program is a service provided by DoubleClick in cooperation with InfoSpace.
Each link is delivered by DoubleClick's DART (Dynamic Advertising Reporting and Targeting) technology in order to target users with relevant offerings.
"We are thrilled that our new Shopping & Services Program has ramped up so quickly," said Kelly Freeman, director of e-commerce at DoubleClick. "Sites recognize the value in offering this customized service to their users as well as to merchant advertisers."