RealTime IT News

YouthStream Signs 20 New Advertisers for mybytes.com

YouthStream Media Networks said it has signed an additional 20 advertisers for mybytes.com, the company's Internet hub for the college market.

The site was launched in mid-August. New advertisers include ProFlowers.com, Very Fine, Rolling Stone, Dash.com, St. Martin's Press (Let's Go Travel), MapQuest, Secret Deodorant, the United States Air Force, Elizabeth Arden, Triarc Beverage (Snapple), ESPN, Cross Pen Computing Group, Campus Career Center, the National Institute for Health, College CoolSavings.net, Digital Entertainment Network and Israel Experience.

mybytes.com provides platform for marketers to reach college audiences with targeted, "contextual" messages and e-commerce opportunities tailored for each student based on his or her particular interests and tastes while maintaining their privacy.

YouthStream said it does not accept alcohol, tobacco, pornography, or credit card advertisements on the hub. Colleges and universities can also choose to block certain advertising on co-branded areas of mybytes.com.

More than half of the mybytes.com marketing partners are also purchasing YouthStream's off-line media properties, which include posters, free postcards, newspaper stands and a college newspaper advertising placement service, the company said.