Peapod and Food.com Sign Co-Marketing Pact
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Peapod and Food.com will use a variety of channels to communicate the benefits of their services to each other's extensive customer bases.
Financial arrangements were not disclosed.
Exclusive offers will also be promoted to Peapod's approximately 100,000 customers and Food.com's more than 650,000 members.
The success of a one-month trial promotion in the Chicago market led to the agreement.