Peapod and Food.com Sign Co-Marketing Pact

Online grocer Peapod Inc. and meal take-out and delivery service Food.com signed a co-marketing agreement.

Peapod and Food.com will use a variety of channels to communicate the benefits of their services to each other's extensive customer bases.

Financial arrangements were not disclosed.

Exclusive offers will also be promoted to Peapod's approximately 100,000 customers and Food.com's more than 650,000 members.

The partnership enables both companies to reach a broad, captive audience already actively purchasing food over the Internet.

The success of a one-month trial promotion in the Chicago market led to the agreement.