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ZDNet to Use Netzip's Ad-Backed Download Technology

Netzip signed a partnership deal that allows ZDNet to use Netzip's Download Demon technology to deliver advertising to its user base.

Netzip's download technology also allows users to control their downloads with pause, resume and reconnect features. Financial arrangements were not disclosed.

Download Demon will allow ZDNet to deliver content to users through a customizable info-Window that appears on the desktop during downloads.

The info-Window allows users to check news headlines from ZDNet News, read the latest commentary on ZDNet AnchorDesk, surf through the latest games on ZDNet's GameSpot, etc, during download "down time."

"ZDNet will be able to offer advertisers a powerful new marketing tool for delivering high impact messages to an attentive audience of downloaders," said Pete Deemer, general manager of ZDNet's Services Group.