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NetGrocer Signs with FreeRide Media

Online marketing and loyalty company FreeRide Media signed a partner deal with Internet grocer NetGrocer.

FreeRide will work with NetGrocer in the company's efforts to attract and retain customers through the FreeRide loyalty and marketing program.

Financial arrangements were not disclosed.

"With millions of shopping sites available to consumers, online retailers need rewards programs to inspire this new breed of shopper to keep returning again and again," said Fred Horowitz, president of NetGrocer.

"With FreeRide's program, our customers can log on, purchase their groceries and instantly earn rewards like free groceries when shopping at NetGrocer."

NetGrocer customers earn FreeRide points by making purchases on a dollar volume scale, where points are based on customer's total purchase. Points also may be earned on NetGrocer-funded promotions on individual items.

Additionally, FreeRide points will also be offered to NetGrocer customers for purchasing specific items rather than offering "cents off" purchasing incentives.

NetGrocer and FreeRide said they plan to launch a case study that will examine more than 50 prominent brands marketed in the U.S.

The study will take place over a three-to-six month period and will give manufacturers insight into the value of promoting loyalty versus promoting discounting.