RealTime IT News

Road Runner Selects Webstakes.com for Broadband Promotions

Online sweepstakes promotions company Webstakes.com signed a one-year contract allowing high-speed online service Road Runner to use Webstakes.com's iDIALOG technology to provide multimedia promotions to subscribers.

Webstakes.com said it will use its technology and promotion solutions to help Road Runner attract new consumers, increase retention and add "stickiness" to the Web site.

Financial arrangements were not disclosed.

Road Runner is a joint venture of Time Warner Inc., MediaOne Group, Microsoft Corp., Compaq Corp. and Advance/Newhouse.

Road Runner will use iDIALOG, a permission marketing technology, to deliver personalized offers to its subscribers based on predetermined criteria established from each entry into a promotion.

In addition, Webstakes.com will help Road Runner target follow-up e-mails for opt-in subscribers to support retention goals over the next year.

The iDIALOG engine gives companies up to 10 targeting criteria from which to choose in determining which consumers see a particular promotion, coupon or offer, including age, occupation and income. iDIALOG also provides demographic profiles of those who opt-in to enter each promotion.

"Road Runner chose Webstakes.com for their promotion expertise, sophisticated offer targeting and promotion reporting capabilities," said Happy Ciongoli, programming promotions manager at Road Runner.

Webstakes.com clients include Autobytel, CBS Sportsline, Citibank, Disney, NBC and Sharper Image.