Uproar Signs with AdForce
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Under the agreement, AdForce will be responsible for managing Uproar.com's online ad service, including media planning, campaign scheduling, inventory management, targeting, ad delivery, reporting, transactions, auditing and accounting and data analysis.
Financial details were not disclosed.
"As Uproar.com continues its significant growth, it is imperative that we strengthen the infrastructure that supports the company's increasing advertising revenues with a rapid ad delivery system that is scaleable and efficient," said Chris Hassett, president and chief operating officer of Uproar.com.
Uproar.com is a producer of mass-market online games, game shows and entertainment for prizes, with approximately 3 million registered users. In addition, more than 29,000 Web sites syndicate versions of Uproar's games.