Web Database of TV Commercials Established

AdForum's Agency Preview, a global database of advertising agencies and their creative work, launched an archive of TV commercials.

Visitors can now look at more than 140 commercials via streaming media, the company said. Almost 150 print executions are also viewable in JPEG format.

The spots and ads were submitted by more than 50 agencies including Publicis, Bozell, Saatchi, Leo Burnett, J.Walter Thompson, Bates and DMB&B.

Agency subscribers now total 130 and the site has added basic listings for 2,000 more ad agencies within the past week, bringing the site total to more than 6,200 agencies in 92 countries.

AdForum.com's Agency Preview is used by advertisers and consultants to identify ad agencies from around the world for account assignments or special projects by providing agency profiles and creative portfolios for advertisers to review. Advertising agencies can also use the site for creative analysis and benchmarking as well as network building.

"As we roll out our database of reels and print executions, advertisers and consultants searching for agencies will be able to see how well each agency's creative matches up with their own vision for their own brands," said Herve C. de Clerck, founder and president of MayDream, Adforum's parent company.

MayDream is a U.S.- and Europe-based company incorporated in New Jersey and Luxembourg.