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eCommercial.com Inc. Closes on $10.5 Million Financing Round

eCommercial.com Inc. said it has closed on a $10.5 million private placement from a group of investors led by the Internet and technology investment subsidiary of Onex Corp.

Onex will provide growth expertise, a strong presence in the Wall Street community, and direction to create new market opportunities, eCommercial said.

"eCommercial.com has a strong management team, leading technology and a clear vision to capitalize on the multi-billion dollar online direct marketing industry," said John G. Troiano, a principal at Onex.

eCommercial.com claims to be "the only company capable of producing trackable, browser-like interactive e-mail attachments that feature video, audio, graphics, animation and hypertext links within a single ultra-compressed file, which is browser independent and requires no plug-in."

eCommercial.com said it would use the funding to pursue target market segments, including the telecommunications, financial services, insurance, pharmaceutical, technology and entertainment industries.

"This (investment) validates eCommercial.com's convergence of traditional direct marketing methodologies with engaging multimedia capabilities over the Internet," said Tom Blakeley, president and CEO of eCommercial.com, whose clients include Autobytel.com, MCA Records, Stan Lee Media, various music artists and the Doug Flutie Jr. Foundation.