RealTime IT News

Garcia/LKS Wins Orbis Online Account

Hispanic ad agency GarciaLKS has signed an agreement to handle general marketing and Spanish-language advertising for Internet auction start-up Orbis Online.

The estimated $3 million to $5 million dollar account adds to the agency's roster that already includes bilingual tech-oriented clients such as Quepasa!com and The Health Network.

When it launches in November, privately funded Orbis Online (Latin for world) will be a fully Spanish-English bilingual Web site for buyers and sellers in North and Central America. General market and Hispanic-oriented TV spots will break in Texas and California in the first quarter of 2000.

The agency is acting as a full marketing partner, handling all advertising and developing strategies for opening NAFTA markets, vendors and technology partners.

The initial focus will be on bilingual or Spanish-dominant business owners and consumers from NAFTA treaty countries (U.S., Mexico and Canada) who want to shop online.

"Now a New Yorker can get a great deal buying folk art directly from its Mexican creator, and a wrought iron business in L.A. will be able to market their products to Hispanics throughout the hemisphere," said James Strader, chief executive officer and chairman of Orbis Online.

We have made updates to our Privacy Policy to reflect the implementation of the General Data Protection Regulation.