RealTime IT News

L90 Introduces Enhanced Ad Tracking and Serving

Online advertising and direct marketing solutions firm L90 launched adMonitor 4.0, an enhanced version of its proprietary ad tracking and serving technology.

adMonitor 4.0 is a Web-based solution featuring real-time reporting, customizable delivery of reports, real-time campaign optimization and inventory management, as well as online consumer profiling and targeting capabilities.

The architecture supports customized tracking and targeting of sophisticated Internet advertising tools and specialized advertising campaigns that go beyond traditional banner advertising, while maintaining consumer targeting and traditional serving capabilities, the company said.

adMonitor 4.0 lets clients adjust targeting criteria in real-time and view the results immediately. In addition, its report engine will send customized reports to multiple individuals at specified times.

Consumer targeting capabilities within adMonitor 4.0 can be broken into six major categories: technology (operating system, ISP, browser type), business (company revenue, size, Web site, Web page), geography (country, state, zip code area code), behavioral (keyword search, user registration profile, time of day, day of week), content (search keywords, phrases, page content, categories) and demographics (IP address, specific domains, affinity targeting, client defined profiles).

L90 also has developed ClickTrack, adMonitor's transaction and purchase tracking component. ClickTrack offers ROI tracking that extends beyond the initial click-through, pooling data from the entire duration of a campaign.

If a consumer clicks through to a Web site, leaves and returns two weeks later, adMonitor will track and deliver the results.

L90 designs, develops and implements "beyond the banner" advertising campaigns featuring turn-key, customized, and syndicated sponsorships, co-branded microsites, content integration and rich media.