Surfree.com Signs with Adsmart
Page 1 of 1
Adsmart will sell and negotiate advertising space for the Surfree.com SurfBar, a new interactive tool that allows users to surf the Web for free.
Available Dec. 1, the Surfree.com SurfBar is an ad display window that, when activated, sits on users' computer screens while they are online. Surfree.com members can choose to use the Surfree.com SurfBar and view targeted banner ads while they are online, which will reduce their monthly subscription fee.
A small "calculator" on the SurfBar will reflect the customer's savings in real time.
The SurfBar will allow advertisers to target messages based on user demographics that will be collected on initial installation and via monthly requests to users.
The SurfBar is considered opt-in banner advertising since it is up to the individual to choose to use the SurfBar in order to reduce their monthly rate, the company said.