BPA Interactive Audits to Be Powered by I/PRO
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BPA International and I/PRO (Internet Profiles Corp.), a subsidiary of Engage, signed a strategic agreement that will enable BPA to prepare interactive audits using the I/PRO technology infrastructure.
"Through this alliance with I/PRO we are taking the interactive audit space to a new level," said BPA International President and CEO Glenn J. Hansen.
"Customers will be able to draw on the unparalleled audit expertise of BPA and the market-leading technology and infrastructure of I/PRO."
Under the terms of the agreement, I/PRO will provide customer set-up, data transfer, data transformation, data processing of the Web server log files, database querying and archiving services for customers of the joint agreement.
I/PRO will continue to market its full suite of measurement and auditing services. BPA and I/PRO will collaborate on sales and marketing efforts and coordinate support services directed to new and existing customers.
Now in its 60th year, the non-profit BPA International is an auditor of business publications and a global provider of audited data to the marketing, media and information industries.
BPA provides verified audience data to 2,874 advertisers, advertising agencies and industry-associated firms in the United States, Canada, Europe, Asia and South America. In addition to Web sites, BPA serves 1,875 business publications in 22 countries. I/PRO analyzes and validates activity for more than 350 Web sites.