RealTime IT News

TBWA/Chiat/Day Wins iExchange.com Account

iExchange.com awarded its multimillion-dollar integrated advertising account to TBWA/Chiat/Day Los Angeles.

Billing details were not disclosed.

iExchange.com said it chose Chiat/Day because of its reputation for successfully branding companies such as Taco Bell, Energizer, Apple Computer and the ABC Television Network.

Chiat/Day has created a guerrilla marketing and branding campaign for iExchange.com that will be launched this month with wild postings, go cards, targeted giveaways, banner ads and subway advertising, followed by an aggressive media program starting in January.

iExchange.com, an idealab! company, offers what it calls an accountable marketplace for investment ideas. This patent-pending marketplace scores the performance of every investment idea posted to the site and ranks "analysts" accordingly.

iExchange.com offers Analysts who make consistently reliable stock predictions the opportunity to earn distinction and reward.

"We're known for building brands. And I can't think of a more exciting branding project than a start-up company with a big idea, a great combination of Internet expertise and financial knowledge, as well as strong backing," said TBWA/Chiat/Day Los Angeles President and CEO Tom Carroll.

TBWA/Chiat/Day is currently the 15th largest ad agency in the U.S. with estimated billings of $1.8 billion. Clients include Nissan, Apple, Levis, The International Olympic Committee, Taco Bell, Infiniti, Absolut, ABC Television, Pets.com, Circuit City, Kinko's, Sony PlayStation, Seagram, barnesandnoble.com and Energizer.

Investors in iExchange.com include idealab!, Kleiner Perkins Caufield & Byers, David Eisner, A. Michael Lipper, founder of Lipper Analytical Services, and Frank Baxter, chairman and CEO of Jefferies Group.