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Unicast Ad Format Bags Flycast, DoubleClick, Adsmart And NetGravity

Rich media service provider Unicast and online ad networks, ad management solutions and ad delivery companies Flycast, DoubleClick, Adsmart and NetGravity, have thrown their support behind the full integration of Unicast's Superstitial rich media advertising solution.

Superstitials are non-banner rich media ads that can be any size on the screen and can be authored in most any creative format. Pre-loaded using a patent-pending "polite" delivery system that eliminates the latency problems often experienced with streaming online advertising solutions, superstitials only play on a user-initiated break in surfing, such as a mouse click.

Furthermore, Superstitials never play until fully loaded, ensuring that every user gets a consistent and complete brand message and that each advertiser pays only for guaranteed impressions.

In concert with Superstitials, the networks and ad management solutions will be able to manage sales, targeting, scheduling, impression counting, interactivity reporting and billing surrounding Superstitial campaigns for their Web site and advertiser clients.

"Supporting SUPERSTITIALs within our network of brand sites will allow us to deliver an even stronger Internet advertising service for both parties," saidJohn Federman, chairman and CEO of Adsmart.

"The addition of SUPERSTITIALs to our offerings enriches an advertiser's ability to measure their investment by accessing one comprehensive report furnished by DoubleClick," said Wenda Harris Millard, executive vice president and general manager of DoubleClick Network.