ShopNow.com Launches Television Campaign
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E-commerce operation ShopNow.com launched its first holiday television commercial, entitled "Shopping Mall Santa."
ShopNow.com hired the Seattle office of THINK New Ideas to produce a humorous look at online retailing. Billings were not disclosed.
The television spot will appear on A&E, Discovery, CNBC, MSNBC, TNN, TBS, TLC and CNN.
"The Shopping Mall Santa spot will register with busy and crazed consumers during the holidays," said Bill Toliver, managing director of Think New Ideas Seattle.
ShopNow.com Inc. offers business-to-business and business-to-consumer e-commerce services to businesses. Its ShopNow Network is comprised of online access to more than 30,000 businesses and over two million shoppers.
CommerceTrust.com, a division of ShopNow.com Inc., provides business-to-business e-commerce products and services.