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Socketware Launches Accucast Accelerator

Customized e-mail marketing solutions company Socketware Inc. launched Accucast Accelerator, a hosted services version of its current in-house e-mail marketing software, Accucast Enterprise.

Socketware now offers the same advanced technology solution to both its outsourced and in-house customers.

"With the introduction of Accucast Accelerator, Socketware becomes the only one-stop-shop for companies seeking best-of-breed e-mail marketing solutions," said Michael Pridemore, CEO of Socketware. "Whether you choose to outsource e-mail marketing or bring it in-house, Accucast delivers the same improved customer relationships, higher response rates, enhanced customer data and increased revenue."

Accucast customers have can access their existing databases, build targeted distribution lists and create trackable, customized e-mail marketing campaigns. The user experience is the same except Accelerator customers use Accucast in a hosted services environment and Enterprise customers use it in-house, as an installed software solution.

After an initial $1,000 set up fee, Accelerator costs four cents per delivered e-mail message. Discount pricing is offered for customers with higher volumes.

Socketware's Accucast users include Delta Air Lines, Swissair, Internet Security Systems (ISS Group), Pivotal Communications, Azerty Inc., Meta Marketing and What's Up Interactive.