A Head's Up for the Marketing Folks
Page 1 of 1
Five U.S cities have reached 50 percent Internet penetration among the adult population, according to Scarborough Research.
Washington, D.C. ranks No. 1 with 59.9 percent of the adult population online, followed by San Francisco (56.1 percent); Austin, TX (55.5 percent); Seattle (53.3 percent) and Salt Lake City (50.0 percent).
Scarborough said it measured Internet usage over a one-year period both at home and at work for these findings.
"Reaching the 50 percent threshold is a significant milestone for the Internet as it continues to mature into a mainstream medium," said Scarborough president Bob Cohen. "It's also noteworthy that we continue to see notable differences in Internet usage on a local market level, indicating that technological innovation is impacted by the interplay of local demographic, cultural, retail and media dynamics."