Execs & Accounts for August 8, 2003
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Pamela Blum has been promoted to senior VP of marketing for Universal Studios Home Video (USHV).
Blum coordinated marketing campaigns for several of Universal Picture's biggest hits, including Erin Brockovich, The Mummy, Notting Hill, Apollo 13, The Nutty Professor and The Lost World: Jurassic Park.
In the newly created position, Blum will oversee the development of all DVD value added content, as well as the supervision of Web and research activities. Additionally, her role includes developing cross-promotional efforts between USHV and other departments.
"Pam's knowledge of the studio's entertainment properties, her resources within the company and overall marketing expertise makes her the perfect individual to further integrate the home video division with all other units," said Ken Graffeo, EVP of marketing for Universal Studios Home Video.
Irving-based Temerlin McClain's interactive group has designed a new interactive tool for American Airlines. Called the AAdvantage Mileage Maximizer, the utility lets AAdvantage members determine how many miles they can earn for everyday transactions.
"We wanted to design a tool that was fun, yet simple, to navigate [that would] demonstrate to customers how easily miles can add up through daily activities," said James Hering, SVP and director of the interactive group at Temerlin McClain.
Lynn Cortelezzi was recently promoted from associate media director to director of local media for Empower MediaMarketing. Cortelezzi joined Empower in 1993 as a market manager. Following a stint as market manager at Foote Cone & Belding in Chicago from 1995 to '96, she rejoined Empower as local media team supervisor and senior market manager. She was named associate media director in 2000.
"Lynn has been a long-time outstanding performer at Empower and enjoys excellent client and media relationships," said Empower SVP Sally Shoquist.
New York digital marketing firm Abstract Edge has built a Web site for the San Jose, CA Public Art Program. The new Web presence offers visitors financial information about projects, a showcase of current and completed projects and a section artists can use to apply for new projects.
"Supporting a public art program in the heart of Silicon Valley was a once in a lifetime opportunity for us as a New York-based interactive agency," said Doug Stone, Abstract Edge's CEO.
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