SelfCare.com Plans MOJO Marketing Campaign

SelfCare.com selected Mediaplex for its online marketing program and will use the company's mobile Java objects technology MOJO and its alliance with DoubleClick for targeting solutions.

The combination of these technologies, including DoubleClick's DART targeted ad serving technology, will allow SelfCare.com to deliver real-time online advertisements based on historical customer data and marketing objectives.

Spending plans were not disclosed.

"Using targeted messages and banners relevant to each individual consumer and delivering them in real-time means higher click-through rates, and ultimately higher conversion from visit to sale," said Jeff Rose, SelfCare.com's chairman and chief executive officer.

"Thanks to Mediaplex's MOJO technology, consumers will receive messages, healthcare information and promotional offers that match their individual needs."

SelfCare began 16 years ago as a health magazine, and evolved into a catalog, offering products for a wide range of health and wellness conditions. Most recently, SelfCare has expanded its reach with its newly designed Web site.

Mediaplex is a marketer of marketing and technology solutions whose clients include OfficeMax.com, ShopNow.com, Tickets.com, 1800DAYTRADE.COM, and advertising agencies including McCann-Erickson/A&L and Publicis & Hal Riney.