RealTime IT News

Socketware and Brightware Form Alliance

E-mail marketing software company Socketware Inc. and Brightware Inc., a supplier of customer assistance software, formed an alliance to jointly promote each other's products and deliver an end-to-end e-mail marketing and customer service solution.

"This alliance with Brightware gives our customers the opportunity to marry the most advanced e-mail marketing software with the leading e-mail management and automation application," said Michael Pridemore, chief executive officer of Socketware. "

Socketware's e-mail marketing software, Accucast Enterprise, features unlimited scaleability, cross-platform architecture and a set of customization and reporting tools.

Brightware's eCustomer Assistance applications offer Web self-service and e-mail management, workflow and automation.

Brightware's applications complement Accucast by helping companies manage and rapidly answer high volumes of customer inquiries generated by e-mail marketing campaigns.