Socketware and Brightware Form Alliance
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E-mail marketing software company Socketware Inc. and Brightware Inc., a supplier of customer assistance software, formed an alliance to jointly promote each other's products and deliver an end-to-end e-mail marketing and customer service solution.
"This alliance with Brightware gives our customers the opportunity to marry the most advanced e-mail marketing software with the leading e-mail management and automation application," said Michael Pridemore, chief executive officer of Socketware. "
Socketware's e-mail marketing software, Accucast Enterprise, features unlimited scaleability, cross-platform architecture and a set of customization and reporting tools.
Brightware's eCustomer Assistance applications offer Web self-service and e-mail management, workflow and automation.