RealTime IT News Awards $3 Million Account

2 Guys Who Do Ads Inc. in New York said it has been named the first agency of record for weather insurance operation and said billings are estimated in excess of $3 million. is owned and operated by Worldwide Weather Insurance Agency, weather specialist for major sporting events, such as Major League baseball's All-Star Game and tennis' Wimbledon., set to launch Nov. 1, will provide weather protection to consumers on an individual basis to cover both vacations and single days.

2 Guys Who Do Ads will be using television and print campaigns beginning in New York and Toronto and nationally by year's end.

The 30-second television spots, which will be running on MTV, ESPN, VH-1, CNBC, CNNfn and The Weather Channel in New York, also will be seen on Canadian Network's CBC, CFTO & CKVR. Tag line is: "When it rains... it pays."

"We are extremely excited about the launch of this new product and its immensely creative introduction to the public with the advertising campaign created by 2 Guys Who Do Ads," said Harold Mollin, CEO of, in a press release.

In addition to the advertising campaign, the new 2 Guys Who Do Ads Interactive division has also designed the Web site.