RealTime IT News

DoubleClick Adds DART Clients

DoubleClick Inc. said it signed 88 domestic and 16 international clients for its DART (Dynamic Advertising Reporting and Targeting) technology during the third quarter of 1999.

New clients include CDNow, washingtonpost.com, 123Greetings, Upside.com and 365 Corp.

DART is powered by 22 data centers in 15 countries, and served more than 17 billion ads in the month of September. Over 10,000 sites worldwide currently use DART, the company says.