RealTime IT News

24/7 Signs to Rep for Politics.com

Politics.com Inc. signed an exclusive advertising rep agreement with 24/7 Media Inc.

Under the agreement, 24/7 Media will be the exclusive seller of advertising on Politics.com's Web site, which 24/7 will incorporate into its network of more than 300 high-profile sites that penetrates more than 20 countries and produces in excess of 2.5 billion ad impressions per month.

"Joining 24/7 Media's international network reflects the exciting reception Politics.com is receiving from Internet users in search of political news, opinion and entertainment," said Marc Jacobson, president of Politics.com.

"We think this relationship has the potential to generate new revenue opportunities for Politics.com."

24/7 Media will sell advertising on a site-specific basis, as well as through multi-site packages and the 24/7 Network package.

"Politics.com offers 24/7 Media an opportunity to gain more exposure among a rapidly growing number of politically-inclined Internet users," said Jay Friesel, executive vice president of sales and marketing at 24/7 Media.

"This growth should escalate as we approach Election 2000, when the number of voters turning to the Internet for news and information is predicted to reach significant proportions."

Earlier this year, 24/7 Media announced the opening of an office in Washington D.C. to focus on the market for online advertising created by the presidential and congressional races, and a rising level of issue advertising.

Politics.com was launched in 1999 and plans to offer a branded network of information, communication and entertainment, all with politics as a common theme.

The company also owns www.politicaljunkie.com and www.elections.com.