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24/7 Media Debuts Next Generation Ad Serving System

24/7 Media Inc. said it is implementing "24/7 Connect," its next generation online ad delivery and management system.

The company said that 24/7 Connect integrates an advanced ad delivery engine with a suite of campaign management and targeting tools.

24/7 Media also said it has received a "Notice of Allowance" for a patent on the technology underlying 24/7 Connect.

24/7 Connect is integrated with Profilz, the company's online co-op database of Web user profiles, and thus offers a data repository capable of delivering targeted advertisements based on a user's online and off-line profile.

24/7 Connect will also provide full multi-medium campaign support, integrating traditional online ad delivery with 24/7 Mail, sponsorship and local market components, allowing advertisers to manage both online and off-line campaigns. It also features an e-mail delivery and list management module.

"24/7 Connect is a critical component that rounds out our full service offering and provides both Web sites and advertisers with extraordinary flexibility and capabilities that no other ad serving product delivers," said David J. Moore, chief executive officer of 24/7 Media.

For advertisers, 24/7 Connect enables automated online sales insertion orders. Advertisers will be able to generate orders utilizing 24/7 Connect's "Product" solution and pre-built targeted packages, representing the most frequently requested user targeting profiles.

For Web publishers, 24/7 Connect includes a fully automated targeted advertisement screening process, simplified network site integration, online customizable reports and the ability to create multiple targeting "layers and channels."