L90 Launches Viral Marketing Platform
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Beyond-the-banner online advertising solutions firm L90 launched L90Link, a new customer acquisition-based marketing platform aimed at capitalizing on viral marketing.
L90Link is a tool designed to provide rapid customer adoption through word-of-mouth networks that expand both organically and exponentially, the company said.
The program drives customer acquisition through built-in hooks and promotional offers that provide a compelling reason for consumers to help spread the word to others about an advertiser's products and services.
L90Link offers several consumer benefits: incentives for becoming a registered user, free trial subscriptions, coupons and discounts on immediate product purchases.
The cycle continues, spreading the advertiser's message to customers who are interested, based on a determination from the people who know them best.
Further personalizing the process, the L90Link solution can send e-mails to referred users describing an offer while noting the referring party through a personal message.
L90 designs, develops and implements beyond-the-banner advertising campaigns featuring turn-key, customized, and syndicated sponsorships, co-branded microsites, content integration, rich media and other marketing techniques.
Its adMonitor technology offers advertisers the ability to target ads to Web users based upon their specific interests and characteristics.