RealTime IT News

AudioBase Signs Digital Impact, Post Communications

AudioBase Inc., a provider of audio-rich media to online advertising and Web sites, said that e-mail marketing firms Digital Impact and Post Communications will begin enhancing their e-mail programs using AudioBase technology.

The AudioBase solution lets e-mail marketers send audio to any HTML e-mail user; recipients don't need to download any software or special browser plug-ins to hear the message.

Financial arrangements among the companies were not disclosed.

The AudioBase Audio Delivery System (ADS) places a self-executing Java applet inside the audio attachment so every desktop that receives the e-mail can instantly hear a sponsor's message.

"AudioBase technology will let us enhance the value of the e-mail messages we send for our clients," said Mary Long, vice president of account services at Post. "Our experience shows that increased value and relevance lead to substantially increased and sustained response rates."