AudioBase Signs Digital Impact, Post Communications
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AudioBase Inc., a provider of audio-rich media to online advertising and Web sites, said that e-mail marketing firms Digital Impact and Post Communications will begin enhancing their e-mail programs using AudioBase technology.
The AudioBase solution lets e-mail marketers send audio to any HTML e-mail user; recipients don't need to download any software or special browser plug-ins to hear the message.
Financial arrangements among the companies were not disclosed.
The AudioBase Audio Delivery System (ADS) places a self-executing Java applet inside the audio attachment so every desktop that receives the e-mail can instantly hear a sponsor's message.