Avenue A Offers Precision E-Mail Marketing Solution
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Internet media and data marketing company Avenue A Inc. launched Precision E-mail, a complete service for planning and executing opt-in e-mail marketing campaigns targeted to reach specific consumer segments.
With this new offering, Avenue A said it can integrate response and profile data from Internet advertising and e-mail marketing campaigns to optimize the overall performance of online marketing programs.
Precision E-mail can be configured to automatically send a personalized message to an individual based on his/her current or historical online behavior.
Avenue A said it tracks recipient response all the way to the conversion and combines data from a variety of sources to optimize campaign performance, increase ROI and help clients meet customer acquisition and retention goals. Real-time campaign results are available to clients online to speed optimization.
"In the process of executing hundreds of campaigns for leading online marketers, Avenue A has developed data collection technology, data analysis expertise and a vast pool of behavioral data that enables us to deliver the best results for our clients across all digital media."