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AdForce and Flycast Join Forces

Online ad delivery company AdForce Inc. and ad network Flycast Communications established a partnership through which Web publishers can leverage AdForce's ad serving technology via The Flycast Network.

AdForce will become the exclusive provider of ad management and delivery services for all participating Web sites in the Flycast network, which claims more than 25 million unique Internet users each month.

The arrangement makes eminent sense as both AdForce and Flycast are in the process of being acquired by Internet holding company CMGI Inc.

Working together, Flycast and AdForce said they will provide additional revenues generated from increased sale of advertisements via Flycast to offset the fees typically incurred by third-party ad serving.

"This integrated service solution is designed to be a value-add for everyone involved and represents the beginning of a synergistic, long-term relationship between Flycast and AdForce," said Chuck Berger, chief executive officer of AdForce.

"The Internet advertising community increasingly demands a high level of return on investment and we are always looking for ways to help our customers reach their marketing objectives," said George Garrick, chairman and chief executive officer of Flycast.

"Partnering with AdForce gives advertisers more opportunities to see a maximum return on each marketing dollar they spend on the Internet."