RealTime IT News

Respond.com Launches National Advertising Campaign

Buyer and seller connection site Respond.com launched a multi-million dollar national advertising campaign, kicked off with radio spots featuring comedian Paula Poundstone and print advertisements.

With separate sets of advertisements for buyers and sellers, the advertising campaign informs buyers that Respond.com is a new and effective way to find products and services on the Web.

The seller ads communicate that this service provides a simple and affordable way to meet and sell to new customers online.

Created by Rathje Chadwick & Company, Respond.com's advertising agency-of-record, the radio spots feature Paula Poundstone as she encounters the frustrations of shopping both off-line and online before she finds Respond.com as her online shopping solution.

Respond.com allows buyers to shop for a wide range of products and services through a simple, anonymous descriptive email. Sellers are introduced to customers who are ready to buy, without the need for a storefront or a Web site.