RealTime IT News

HyperBanner Selects Beyond Interactive as Interactive AOR

Global banner exchange HyperBanner named Beyond Interactive as its interactive advertising agency.

Beyond Interactive will assist HyperBanner in launching a direct response and online brand awareness building advertising campaign. Billings were not disclosed.

HyperBanner provides small to medium-sized businesses with a suite of tools for promoting, advertising and e-commerce enabling their online businesses.

Beyond Interactive will develop an international campaign to increase HyperBanner's customer base and generate higher levels of awareness among the American and European business communities.

The campaign will initially focus on England and Germany, then expand to Western European nations and the United States.

The campaign will consist of developing customer acquisition, branding and viral marketing strategies, media planning, buying and creative development.

Beyond Interactive clients include Nickelodean, PlanetRx.com, FortuneCity.com, and PetStore.com.