RealTime IT News

Warp 10 Launches B-to-B Site for Marketers

Warp 10 Technologies Inc. launched a business-to-business destination, BrandEra.com, an online marketplace and collaborative workspace for the creative, advertising and marketing communities.

Capitalizing on Warp 10's Portfolios.com, adsGallery.com and MediaLot.com, BrandEra.com is brings together the marketing communications industry into a single cohesive environment that helps people find one another, work together and conduct business, the company said.

Revenues will be generated by targeted advertising and sponsorship opportunities, as well as by value-added, fee-based services.

BrandEra.com offers an online collaborative workplace for real-time project management; an electronic marketplace for the exchange of ideas, talent and goods and services; and The BrandEra Times, a digest of current news and relevant editorial content.

MediaLot.com, a collaborative workplace, is a key component of BrandEra.com's broader offerings. Built on Warp10's digital asset management foundation, MediaLot.com enables creative teams to work together efficiently online, sharing files, annotating the work and storing digital assets.

"BrandEra is the first creative industry portal to combine a real marketplace with a true online workplace," said Marvin Igelman, president and chief executive officer of Warp 10 Technologies.