RealTime IT News

Smartmoney.com Launches $15 Million Campaign

Investing site SmartMoney.com launched a $15 million integrated campaign using a humorous approach to promoting the site's information and financial management tools.

Created by Dimassimo with media planning and placement by KDM, the campaign tag-line is: "You're Ready." The 18-month integrated campaign includes television, radio, print and online.

"Our ad campaign underscores the transformation and power felt by investors who find on SmartMoney.com the tools and information they need to navigate the often tricky shoals of their finances and investments," said Chris Lambiase, publishing director of SmartMoney.com. "We're very pleased with the irreverence and freshness of the new ads."

Dimassimo clients include Kozmo.com and Edu.com. Backed by Dow Jones and Hearst, SmartMoney.com is a free investment news, tools and advice site.