asher&partners Signs WireBreak Entertainment
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WireBreak describes itself as an "attitude-infused, irreverent site featuring original programming with interactivity at its core."
asher&partners will create and place major market print, television and radio spots strategically targeted to the 18-34 year old demographic. Billings were not disclosed.
"We consider WireBreak.com a unique product with a unique attitude. asher&partners impressed us with their ability to understand those benefits and develop them into a multi-faceted branding campaign that targets our smart, technology-savvy demographic," said Sal LoCurto, senior vice president of marketing and programming at WireBreak.
asher&partners clients include American Suzuki, LEGOLAND/California, California Department of Health Services, NY NY Hotel and Casino and PayMyBills.com.