RealTime IT News

asher&partners Signs WireBreak Entertainment

asher&partners signed WireBreak Entertainment and will create and implement a multi-media marketing and advertising campaign for the newly launched digital entertainment network.

WireBreak describes itself as an "attitude-infused, irreverent site featuring original programming with interactivity at its core."

asher&partners will create and place major market print, television and radio spots strategically targeted to the 18-34 year old demographic. Billings were not disclosed.

"We consider WireBreak.com a unique product with a unique attitude. asher&partners impressed us with their ability to understand those benefits and develop them into a multi-faceted branding campaign that targets our smart, technology-savvy demographic," said Sal LoCurto, senior vice president of marketing and programming at WireBreak.

WireBreak.com has introduced "Digital Shows," which marry interactive Flash animation with streaming video, to create original programming, all under 10 minutes in length and aimed at the cultural phenomenon of taking short entertainment breaks on the Web.

asher&partners clients include American Suzuki, LEGOLAND/California, California Department of Health Services, NY NY Hotel and Casino and PayMyBills.com.