IAB Names Lot21 "Agency of the Year 1999"
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The prestigious award was presented at the IAB membership luncheon at the @d:tech New York digital marketing conference.
Earlier this year, at its West Coast membership meeting, the IAB recognized First USA as its "Marketer Of The Year."
"This award recognizes not only the excellence of the work of Lot21, but also the maturation of the whole interactive agency category's approach to online advertising," said IAB chairman Rich LeFurgy.